Ginna’s goal is to help her clients authentically communicate their unique brand message by advising on Product Development, Marketing Strategies, Strategic Partnerships, Public Relations, Brand Activations, Event Ideation, Business Development, Management Strategies, and Brand Positioning.
BRAND ADVISING PACKAGES:
ADVISING BY THE HOUR
Do you have a problem that you need immediate advice on, or are you thinking of working with GCC but want to take a test run? Advising by the hour is the perfect solution.
THE BRAND MESSAGING PACKAGE
What is your company's brand message? Your brand message is your voice, tone, and the way you talk about the work you do in the world. It’s what differentiates you from your competition, it serves as the foundation for everything that you do, and it helps attract the right clientele while transforming them into advocates for your brand.
The key component in creating an authentic STAND OUT brand message, is to integrate who you are into that message. Over the course of six weeks and 4 one-hour phone sessions, we will work together to uncover: what drives your business, what are your company’s values, and what unique message you have to share with the world.
In addition, we will co-create deliverables to use both on your website and social media.
THE CONNECTOR PACKAGE
In addition to 2 one-hour phone sessions The Connector Package taps into Ginna’s extensive network. Directed by your goals, Ginna will make introductions to ensure that those goals become a reality.
THE SOCIAL MEDIA MESSAGING PACKAGE
Social media has become an important part of promoting every business, and just like with any other marketing tool, there is a right and a wrong way to use it.
We believe in the power of your voice and your story, and we want to ensure that your story is heard.
Included in this package are 3 one-hour coaching sessions per month centered around integrating your brand voice into your social media strategy.
As your brand message will be the foundation of your social media messaging, an initial call will be required to evaluate your messaging.
The Brand Messaging Package is highly recommended as a prerequisite for this package.
THE ADVISORY PACKAGE
Included in this package are 2 two-hour sessions with Ginna per month. During these sessions Ginna helps her clients take a snapshot of where they are currently with their business, define their goals, identify their strengths and challenges, determine their brand’s points of differentiation, evaluate opportunities for growth, help shape brand message, and create a strategy to grow brand awareness and increase revenues.
Other areas that may be covered include: advising on website design and visual identity, business development strategy, marketing strategy, company processes and systems, content creation, social media, event ideation, public relations, and strategic partnerships.